Because it conjures up the feeling of a big special event in this fictional dystopian future where violence is commonplace and death is cheap. Essentially, it's as if MNC has replaced American football to satiate the public's need for violence & product placement opportunities. I suggest watching the movie "Idiocracy." According to a few forum goers who played with the devs, it was a source of inspiration of the game's universe.
Monday Night Combat, now with 10% more electrolytes! Also some joke about a crossover between a "hot latte" and spunky cola that I'm not going to write.
......but it's got electrolytes! Sorry couldn't resist.... :lol: Love that movie. I hope Mike Judge is up to something.