Showcase the game a week before it's out, let your presence be known to old (and current) DotA fans. Secondly, bring bacon.
We were on XPlay at PAX East. I got to sit and talk with Morgan Webb about MNC. http://g4tv.com/videos/45128/Monday-Nig ... k-Preview/
I highly doubt that. Besides I'm married. Morgan was very nice and professional with me. It was great to meet her. We gave out versions of those shirts at PAX East for awards. And we'll be selling all kinds of schwag at PAX Prime in September.